MadeByKenni
Los Angeles / Orange County / Inland Empire

Branding Project Planner

MadeByKenni™ | A comprehensive project planning questionnaire for all potential and incoming branding projects.

Branding Project Planner

This comprehensive questionnaire will help me understand your wishes and goals as a business, and it may even help you realize or learn some new things about your business along the way!  These questions can be applied to a company, a product, a foundation, or even just an idea that you have.  Take your time to answer these questions carefully, and submit it when you're all done.  Some questions will definitely be harder than others, and other questions may seem like they are repeating. Just try your best, and if you need help with any questions, let me know and we can talk through them!

This questionnaire should take between 30 to 90 minutes.


What's your name? *
What's your name?
1. Your Business
Help me understand your business and the direction you want to take it.
If you had just 30 seconds to explain to a potential customer, what would you say?
It helps to know who you’re competing against and what the industry norms are. Know them, learn from them, and then do your own thing!
People connect through stories, and storytelling is an effective way to create and sell a brand image.
2. Your Project
Get into the details of what you really need.
What are the deliverables for the brand identity (other than a logo)? Check all that apply. *
Even if you don't necessarily hire me for the deliverables below, it's good for me to know what you have planned so I can design your logo/branding with it in mind!
You can give any information as to when you'd like certain things done by, or when you would like to launch/open for business!
3. Your Customers
The priority should always be to design with your ideal customer in mind.
For example, are they male, female, or is your business gender-neutral? What age are they? What demographic (if any)? Be as specific as possible!
This does not have to be just a verbal message. This is more about how you want customers to feel each time they interact with your business.
4. The Design
Design and visual-related questions.
5. Extras